Digital health

Case study / 01

Luma Care

A calmer care journey designed around clarity, reassurance, and informed action.

A calmer care journey designed around clarity, reassurance, and informed action.

Positioning · UX research · Interface system

24/7

Guidance across the care journey

01 / Context

Luma Care reframes a sensitive digital journey around clarity and reassurance. Research insights were translated into a warm, structured interface that helps members understand what happens next without adding cognitive load.

02 / System

Accessible language, predictable interactions, and expressive moments of colour make the service feel both human and dependable. The design system supports onboarding, care plans, and follow-up while giving the team room to introduce new services.

Selected work

Selected work

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